This type of sales email template helps you introduce yourself to new leads. They are basically cold prospecting email templates. They allow you to reach out to someone you have no previous connection to and introduce yourself, your company, and its product. They help you get your foot in the door and start a dialogue.
You can use them to convey the value prop of your product, how it stands out from the competition, and how it could solve common problems your leads face. Here are some cold email templates to help give you an idea of how to start using them. What do you do then? Do you forget them and move on?
14 of the Best Email Marketing Examples That Work
Be persistent. Ask them if they could please refer you to someone else who you might be able to speak with. Check out a great sales email template to find the decision maker in this article. When sales reps are prospecting, they should focus on educating their leads in the initial stages of the conversation.
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Instead, send them educational blogs or eBooks that teach them how to solve common problems. This will build trust and solidify you in their minds as an authority in your space. They will start to look to you when they need more helpful information, which means they are starting to engage. Interest will grow, and once they show enough engagement, then you can reach out with the pitch.
You can also find a highly-effective sales email template to share content in this same article. The examples above just scratch the surface. There are sales email templates for loads of instances. But there are a few tips to consider that will increase your success when using them. People love flattery. Tell them you aim to only partner with highly-professional clients who produce great results. You clearly fit the bill, so I wanted to reach out and connect. No matter how you word it, starting your email with a compliment or other type of flattery will help you make the best first impression possible.
Instead, talk about them and their needs. Tell them that since you have shared interests and they are obviously a subject matter expert, you wonder if they might have time to throw around some ideas and share some perspectives. That will certainly help you get your foot in the door more effectively than leading by telling them your company is the leader in X industry. People want to know how they will benefit from giving you their attention.
Their interest will revolve around how your company could provide lasting benefits to them and help solve problems. With the help of marketing automation , personalizing emails is a breeze, even when you use a template. Personalized marketing is one of the hottest trends in digital marketing today.
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If you personalize an email subject line, it will immediately come across as more relevant to the recipient. So, embrace personalization and watch your conversions rise. Once you create your killer sales email template, you need to ensure that it is error-free and as clean as can be. Proofread it multiple times and even ask a colleague to look at it with a fresh set of eyes.
Sleep on it and come back to it the next day to make sure it says exactly what you want it to say. Pro tip: Always read your emails out loud before you call them final. As a writer, I can tell you that sometimes your emails and other content look perfect on paper, but when you read them out loud and hear them, you often spot things that sound odd and need revising. For example, using the same word twice in the same sentence—it might read well but when you hear it, it stands out. On the flip side, sending too many emails to your customers will not work.
In fact, it could piss them off. Respect their inbox. Another proven email style Bonobos uses in its campaign is good-looking graphics. Of course, these graphics are relevant to the topic.
How email marketing can help local businesses
Focus Pointe Global, a firm that has facilitated marketing research discussions for 25 years have a huge database of email audience. The ultimate strategy is to convert casual leads into loyal focus group members. Who does? Therefore, from the start, tell your viewers your focus point, so that they can make informed decisions quickly.
If you create simple emails, and include a single call-to-action, more people will take action. Amazon Local does it well. The interestingly aspect of it all all is that the CTA appears natural. It flows smoothly into the short email. As a retail brand, Amazon Local has a simple but great strategy that you can learn from. This enables the audience to click on a simple button or link and give their feedback.
Your click becomes a request — therefore, emails that will be sent to you will be filtered to suit your request. More importantly, your call-to-action should agree with your landing page. And make sure that both are simple for the user. Let simplicity guide your steps. Majority of your customers and email subscribers are lazy. They lack the courage to concentrate and read through. To solve this problem, draw their response by making them take simple action steps e. By personalizing its offers and aiming to get user feedback, Amazon Local now knows the pain points of its customers and what they want.
And the emails are well tailored for them. Personalization is knowing and speaking to your target audience individually because their problems will never be the same. When you adopt this strategy, your audience will read the emails sent to them, because, the content is relevant to them: For a long time, PayPal uses email marketing to build quality engagement with users.
PayPal is unarguably the best payment processor that gives users a lot of benefits. And the company is proud to hone it. In like manner, when you send and receive funds from friends, clients, and other people, PayPal collects their data, documents them, and begins to build relationship via email. However, PayPal makes it easy, such that friends could contribute to pay using PayPal in 3 simple steps, with their smartphones. Their strategy and simplicity attracts more users to PayPal to offset their bills, thereby leaving their contacts willingly but unknowingly.
Great idea! Come on, there is no better way to strengthen your relationship with existing customers, than to consistently send educational and inspirational emails — to show that you truly care. It sends a strong signal that you care. Make sure that your email is timely. Because you want to address the present issue e. The company values its users. Rip Curl is truly a successful brand, yet, they embraced email marketing and have extremely grown their market size. As a credible brand, Rip Curl is creative enough to develop an outstanding headline to power the email.
With this headline, it psychologically attracts the reader to read further in order to know what this revolution is about. Nobody likes to be behind, we all strive to be in the moving train. This made a lot of people to act and purchase their own surf wrist watch. At the end, the email campaign was successful, and generated a lot of sales. Bonafide is a medical billing solutions company that assists medical practitioners, hospitals, health institutes in lead conversion.
When it comes to lead nurturing, Bonafide uses email marketing to drive growth. Getting people to read your email is more important than sending it. We open emails we have no interest in, just to get them marked as read.
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And probably differentiate it from fresh emails that will soon come in. The first paragraph of their email reminds the customer about their previous activity with them. This makes it easier and faster for the reader to ascertain the usefulness of the email, and possibly take action. No doubt jetBlue has one of the best email marketing campaigns you can ever think of. What would you do if you get such a beautiful email? See, the email evokes emotion. They used questions to draw the customer in.
And they further made it more interesting by personalising the email. Gifts and discounts will always engage your customers via email. The most interesting aspect of their email — is its simplicity. They also use large white spaces , which make their product well pronounced. They always notify their subscribers each time they have a new layout design, just like the screenshot below.
The email explains briefly the new layout and allows users to preview it. I got an email from them recently, when I was about going to bed. I was just rounding up with a couple of stuffs online. Even though I was so exhausted. But I managed to open up the new message pop up on my system. It was definitely captivating. Buzzfeed is popularly known for a lot of things like Cats, memes, funny things, technology, politics, and entertainment.
To tackle this problem, email segmentation would help. For example, Ebay used email segmentation to increase sales, according to Smart Insights. More so, brands and digital marketers will have a need for segmentation in Buzzfeed is smart.
They employed an easier and optional way: They created lots of different newsletters, which readers can subscribe to depending on their choice. Email segmentation is easy if the foundation is set aright.
Of course, Buzzfeed records consistent traffic, engagement, and sales, because their emails goes to the target readers. Similarly, Buzzfeed has an attractive way of presenting their emails, which makes it captivating even without an image. They usually have a well crafted subject lines and a simple preview text, short and straight to the point. With the subject line complementing the preview text, and vice versa. For instance, the screenshot above shows a subject line, which is a command. While the preview text appears to be the next logical thought to come after it.
Likewise when a question is asked in the subject line, the preview text comes like an answer to it. But after a period of time, I noticed that she spends lots of time on her phone. The most surprising event, was the day I entered the kitchen unnoticed. I stood there close to half an hour, without her noticing my presence. Upon further inquiry, she told me that she receives variety of recipes on her inbox regularly. So, I decided to take a further look, and study the newsletters sent by Cook Smarts,. The newsletter was useful.
This makes it more convenient for customers to read, since they actually know the exact option that will interest them.